Architectural Digest X JSW
Prize for Contemporary Craftsmanship
The AD x JSW Prize for Contemporary Craftsmanship is an annual award open to individuals, designers, studios, organizations, karigars, schools or even entire villages who work very closely with craftsmanship and that are contributing to a new conversation on craftsmanship in India. The Prize seeks to celebrate modern objects made using the finest traditional craft, with the aim of preserving the craft for future generations. JSW and AD are committed to the encouragement of craftsmanship in India and this prize is a modest step in that direction.
The applications are open to all Indian craftsmanship and design concepts across materials, craft skills and products. Paying equal attention to the work of the karigar and the material they work with, the prize seeks to recognize and reward excellence in craftsmanship and also looks at where and how design intersects with their work.
The selection process is jury-led which is comprised of leading designers, craft practitioners and champions. The winner will receive a cash prize as well as long-term support from AD on its multiple print, digital, video, and social channels.