DAG is looking to appoint a Social Media Manager. The Manager will support the marketing division in an exhilarating role where strategy meets planning and execution on social initiatives for all channels. He/She will be responsible for supporting all aspects of the social media strategy from daily responsibilities
supporting platforms to long-term project support, developing new platforms, increasing community
engagement, expanding our brand awareness, up-leveling our content and developing social commerce
revenue streams.

Job Responsibilities:

• Drive and maintain leadership in the social media space
• Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives
• Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
• Create thoughtful and innovative content for brand, product and lifestyle campaigns in consultation with internal marketing head
• Lead all aspects of community management: interact directly with audience and diligently respond to inquiries, while continuing to deliver a consumercentric experience
• Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter
• Cultivate a robust calendar of engaged influencers; both micro and macro who identify with brand values and can clearly express industry differentiation
• Manage external influencer content program for content development on both owned and earned channels; own workflow, briefing and asset delivery.
• Partner with digital marketing to further develop social commerce revenue streams
• Actively track the competitive landscape and trends.
• Effectively manage budget to business goals and develop a playbook as to how to invest paid social dollars and monitor performance.
• Serve as a trendsetter with respect to emerging technology, trends and platforms. Understand the ever-evolving nature of social media and obsess over keeping the brand at the forefront of innovation, trends and sophistication factor.

Skills:

• Minimum 7 years of experience working in social media, influencer marketing, communications, media, or related digital media field; luxury, hospitality, art/design experience preferred
• Deep understanding of all social platforms from functionality to advertising products
• Early adopter of social trends with a passion for innovation
• Creative problem-solver who is solution-oriented and can hone their creative eye
• Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
• Extremely organized, detail-oriented, and can multitask in a fast-paced environment
• Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
• Strong analytical skills to evaluate effectiveness of content and programs
• Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
• Well-versed in digital media and social media metrics and monitoring tools
• Media and advertising skills a plus
• Ability to collaborate effectively with internal/external partners
• Bachelor’s degree in a relevant field