Rooshad Shroff’s studio has carved out a niche for itself based on the philosophy of integrated design, with a special focus on artisanry and high end luxury, across the design spectrum, ranging from architecture to interiors and bespoke furniture. Collaborating with artisans across the country, Rooshad Shroff champions the cause and romantic appeal of the handmade, investing considerable time and effort into extensive research and experimentation with centuries — old techniques, to introduce novel products and finishes through tailored solutions. Paying homage to the quantum of time required for completion, and attempting to introduce a new respect for traditional Indian techniques and skills, the studio sees itself playing a vital role in their resurgence.